My secret for selling more cards
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Today is the 3rd Zoom Meet-up!
Come join us today, March 22 at 11am EST/3pm London for an hour of sketching and chatting.
I was recently asked how I grew my greeting card business. The question was mostly geared at: How do you expand sales beyond friends and family?
Here’s the short answer for my business: start selling wholesale.
I definitely receive orders from people I don’t know, but the majority of my direct-to-consumer sales are still from friends and family. My online shop launched in September 2021, so it’s been just over 1.5 years. By selling wholesale, I can reach a much wider consumer base.
Time out! What’s direct-to-consumer versus wholesale?
Direct-to-consumer: When goods are sold directly from you, the artist, to the consumer. Examples: You sell cards on Etsy, your own website, or at a local market. You price the cards at retail cost, such as $5.50 each.
Wholesale: